A visual history of strange media
Each card separates when the campaign happened from when the Atlas researched it, with reusable imagery, credit, and an original fact source.
1925—2007
Open full record In July 2007, a Grand Theft Auto IV advertisement was painted across a building wall in Chinatown, turning architecture into a launch-scale media object.
Open full record The Wienermobile debuted in 1936 and made the product itself into a travelling promotional vehicle—an ad, an event, and a photo opportunity in one object.
Open full record Goodyear began producing blimps for marketing in 1925. The archival image shows the Puritan carrying the brand above the 1933 Chicago World’s Fair.
Open full record From 1925 to 1936, Citroën turned three sides of the Eiffel Tower into a monumental illuminated brand sign. The tower’s official history records 250,000 colored bulbs and visibility up to 40 kilometres.
