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A video-game launch occupied an entire Manhattan wall

A Grand Theft Auto IV advertisement painted across a Manhattan building wall in 2007
Jake73, via Wikimedia Commons; square crop by Ad Space AtlasPublic domain dedication

Pricing & placements

Commercial options are kept separate so a starting price never hides a larger placement or another tier.

Historical placement · 2007

Full building wall

A painted launch advertisement spanning an urban wall.

About this space

In July 2007, a Grand Theft Auto IV advertisement was painted across a building wall in Chinatown, turning architecture into a launch-scale media object.

Observation timeline


  1. Grand Theft Auto IV mural media record