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Citroën wrote its name in light across the Eiffel Tower

The Eiffel Tower illuminated with the vertical Citroën name in 1925
Agence Rol / Bibliothèque nationale de France, via Wikimedia CommonsPublic domain in France and the United States

Pricing & placements

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Historical placement · 1925

Three illuminated tower faces

A monumental light installation carrying the Citroën name.

About this space

From 1925 to 1936, Citroën turned three sides of the Eiffel Tower into a monumental illuminated brand sign. The tower’s official history records 250,000 colored bulbs and visibility up to 40 kilometres.

Observation timeline

Each dated entry is one source capture. Related facts share its time.

  1. Official Eiffel Tower history1 fact · one capture
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